Instagram Ads Success Part 5 of 5

Image Enhancement Tools You Can Use For Great Instagram Ads

You need to make your Instagram Ads look as great as you can. A good looking ad will always be more appealing to Instagram users than a bland one. We are going to discuss a number of editing tools here and don’t worry because you don’t need any graphic design skills or any other skills to use them.

Images are going to figure in your Instagram Ads a lot so it is very important that they really look good. You don’t need to be a Photoshop expert to enhance images and there is no need to pay a designer to do this work for you as the tools we will discuss are really easy to use and very effective.

Quick

You need to add text to your images to help persuade users to take the action that you want. This is really easy to do if you use a great app called Quick. No need to try and work out how to add appealing text with Photoshop or another complex photo editor.

It is really easy to add text to your images with the Quick app. Not only that but it is simple to change where the text is placed, the font type, the size of the text and the color. You can use the free version of Quick and it will have most of the features that you need. Purchase more features within the app if you want more advanced features.

Instagram Layout

Instagram provides this free tool which allows you to create a collage with multiple images. If you have an Android or iOS device you can get the app free. This is good news as you will be able to showcase a number of products for example in a collage.

Instagram Layout provides you with a number of different formats you can use. It is very easy for you to select the multiple images that you want to include in your collage too. The tool integrates perfectly with Instagram which you would expect as they created the tool.

Superimpose

When you have the Superimpose app you can do some amazing edits with your images. One of the things you can do is to extract the foreground image by removing it from the background and then add this to another image.

If you want to rotate foreground images then you can do this with Superimpose. You can also use the tool to blend images as well. The tool also has some great masking features which are fun to experiment with. It will cost you $0.99 to purchase the app for either Android or iOS devices.

Afterlight

There are some good filter features and other editing features within Instagram itself but if you want to go beyond this then you have to get Afterlight. Afterlight has many unique lighting effects and filters that you can use to really bring your images to life.

You can get the Afterlight app for only $0.99 and it is well worth this small cost. The app works on both iOS and Android phones and tablets. When you purchase Afterlight you will get 128 frames, 74 filters, 15 adjustment tools, 78 textures and 15 preset cropping tools.

Getting The Best From Instagram Analytics

Do you really know what is going on with your Instagram account? We are not just talking about Instagram Ads here but your overall marketing performance with the platform. The good news is that you can learn a great deal about how things are working out for you with Instagram Analytics.

A lot of businesses that use Instagram don’t really know what is going on with their accounts. You need to know how many views your Instagram Ads are getting as well as how well your stories and conventional posts are doing.

Problems that you could have with your Instagram Account

If you are running your Instagram account blind and don’t know what is really going on then you could have all kinds of issues that you could do something about. One of the biggest issues you could face is targeting the wrong audience. You are not going to get optimum results from your Instagram Ads if you target the wrong people.

How about your posting frequency? Are you making too many posts or not enough? With your Instagram Ads are you driving the right visitors to your website? If the ad is driving the right kind of visitors from Instagram are you using this ad enough to get more good traffic?

Getting the most from your Instagram Ads and conventional posts is all about engagement. So do you know how well you are doing from an engagement point of view? You need to know the number of comments, shares and likes that your posts are receiving.

There are more things that you need to know when using an Instagram account for marketing. By taking a look at your Instagram metrics you will discover what is working and what isn’t and then you can take the appropriate action.

Important Areas To Check with Instagram Analytics

There is a vast amount of information available to you from Instagram Analytics and it can be quite overwhelming if you are new to it. So to help you we have identified the most important areas that you should focus on as a minimum.

Audience Analytics

If you don’t get your target audience right then you will never get the results that you want. You can find out a great deal of information in Instagram Analytics about your audience. Here is what we recommend you take a look at:

Best locations – here you can see the top 5 locations where your followers live
Age ranges – what is the age range of your followers? Within Analytics Instagram breaks age ranges down by 13 to 17, 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64 and 65 and over.
Gender – here you can see how many of your followers are male or female
Follower hours – with this you can see the average time of day your followers are logged on
Follower days – the days of the week your followers are active

Post Analytics

You can see the following about your posts:

Interactions – what did users do e.g. visit your profile, visit your website etc
Discovery – are users finding your content using the Discovery feature?
Follows – the number of new followers you get from a post
Reach – unique users that the post reached
Impressions – views to your posts
Comments – how many comments on your posts