The Lowdown On Instagram Video Ads
Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.
Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.
You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.
There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:
- All popular video formats supported such as MP4 and MOV. You can also use GIF format
- The maximum video file upload size is 4 GB
- The maximum duration of a video is 120 seconds
- 30 frames per second is the maximum for all video formats
With a video ad you can use the following calls to action:
- Apply now
- Contact us
- Call now
- Book now
Different Video Ad Sizes
It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.
The Landscape Video Ad
Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.
Here are the important specifications for a Landscape Video Ad:
- The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels
- The correct aspect ratio for a Landscape Video Ad is 1:91:1
The Square Video Ad
When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.
Here are the important specifications for a Square Video Ad:
- The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels
- The correct aspect ratio for a Square Video Ad is 1:1
The Vertical Video Ad
The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.
Here are the important specifications for a Vertical Video Ad:
- The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels
- The correct aspect ratio for a Vertical Video Ad is 4:5
Avoid These Instagram Ad Mistakes
Many businesses are now turning to Instagram for new leads and customers. The platform is undergoing significant growth and using Instagram Ads is a great way to reach people that other methods can’t. But a lot of people make mistakes with Instagram Ads so we want to highlight these mistakes for you so that you can avoid them.
Not Aligning with Business Goals
A lot of people that use Instagram Ads do not align their advertising with their business goals. You can create some awesome Instagram Ads but if there is no alignment with your business goals then you are wasting your time.
So think about how your Instagram Ads can align with your overall goals. Do you want to increase the amount of awareness of your brand? Do you want to increase the amount of followers on your Instagram account? Or is your main goal to drive a lot more traffic to your website so that you can generate more email marketing leads?
It is not difficult to create goals for your Instagram advertising campaigns and you must do that. Take the time out to think about what you really want to achieve from your Instagram Ads. To do this ask yourself these questions:
- What results do you want from your Instagram Ads?
- Do you want new customers or existing customers to purchase again?
- Do you want to increase the traffic to your website?
Not Targeting the Correct Audience
You can easily identify your target audience when you use Instagram Ads. But to do this properly you need to have a good idea of who your audience are and what they are looking for. A lot of Instagram advertisers don’t spend enough time on this and end up targeting the wrong audience.
To identify the right audience for your business take a look at the products and services that you offer. Then ask yourself these questions:
- What needs do your products or services fill for people?
- What problems do you solve and what pain points do you alleviate?
- What kind of person would get the most out of your products?
Another good thing to do is to take a close look at what your competitors are doing. Who are their customers?
For your own customer base you need to know the demographics. This includes:
- Age range
Getting Ad Content Wrong
Even if you really know your audience well (which you must do) it is still possible to make mistakes with the content of your ads and a lot of advertisers do this. You must provide content in your Instagram ads that will connect with your audience.
Your content must accurately reflect your products and services and your brand positioning. Also it is essential that you do not over hype your content and make it too sales orientated. The aim is to provide value and inspire Instagram users.
Your Instagram Ads need persuasive captions. When you are creating your captions be sure that it reflects the image in your ad. Be sure to use the right hashtags and provide a compelling call to action.
Ignoring the quality of Images and Videos
It’s all about the visuals. Advertisers know that Instagram is a visual platform but a lot of them do not pay enough attention to the quality of their images and videos. There is no excuse for this as there are plenty of tools around to make your visuals great.
Pay special attention to the lighting. There are apps available to adjust this. Make your videos interesting by providing different perspectives. Consider what is in the background for your images and videos.
Continue on to Instagram Ads Success Part 5 of 5 (available March 22, 2021)