The Different Types Of Instagram Ads
More and more businesses are turning to Instagram for their advertising these days. Not only does Instagram have a very large user base but it is also the social platform with the highest level of engagement. Instagram have made it easier for businesses by offering a number of different types of ad:
Instagram Photo Ads
Photo ads are the most common type of ad on Instagram. This is not surprising as sharing photos and images is the most popular thing to do on the platform. A number of business are taking advantage of photo ads to promote their brands, their products and services, their upcoming launches and events and a great deal more.
When you use a photo ad the image must be relevant to whatever you are promoting. You can add a compelling caption to your photo to persuade users to take the action that you want. Use the right hashtags in the caption and you will extend the reach of your ad. Many large and small brands use a lot of photo ads for their campaigns.
Post Boosting or Sponsored Ads
If you have a business account on Instagram then you can boost posts that you have already made to extend the reach of the posts. Boosted ads will appear in the home feed of their target audience and they can contain a direct website link, an online store or the user’s profile page.
Some businesses use sponsored ads to promote giveaways and contests. They do this to increase the amount of participation that the original post achieved. This can be very successful with increasing engagement levels too.
Instagram Story Ads
Stories are very popular on Instagram and around 80% of the active users post a story at least twice a week. You can generate a great deal of traffic through stories as they are popular with Instagram users.
When you create a story ad it will usually appear when an Instagram user is switching between one story and another. You can add a direct link to your website from a story ad or a link to your profile. Stories will only appear for a few seconds and once they are gone that is it. They are still a good ad choice though.
Instagram Video Ads
Video is an immensely popular choice of media with social users and this is certainly the case on Instagram. The view rate for videos is much higher than it is for other media types. You can post a 30 to 60 second video ad and these can be full ads or teasers.
If you create the right kind of videos then video ads will probably bring you a lot of success. You can get some really high viewing numbers with the right video ad and you can add direct links and a call to action in the caption.
Instagram Carousel Ads
If you want to showcase a number of different products in your ad then you need to go for a carousel ad. Instagram users are used to swiping through a number of different images in a carousel and this usually means higher engagement levels.
As with the other type of ads you can add a captivating caption with a call to action and a direct link back to your website, store or profile. So use carousel ads when you want to get the word out about a range of your products.
What You Need To Know About Instagram Image Ads
Instagram Image Ads are a very popular choice for businesses. The main reason for this is that posting images is what Instagram is really all about. So what could be more natural than to see a single image from an advertiser which blends in well with everything else? Here we will provide you with everything that you need to know about Image Ads on Instagram.
What is an Instagram Image ad?
Image Ads or Photo Ads are the most common type of ad on Instagram. There is a single image which has a caption where you can add some enticing copy, keywords and hashtags and a call to action that you want the Instagram user to take.
You can use the following calls to action with an Image Ad:
- Apply now
- Contact us
- Book now
- Learn more
- Get showtimes
- Call now
- Get directions
Types of Instagram Image ads
There are three types of Image Ad that you can use on Instagram. These are:
- The Landscape Image Ad
- The Square Image Ad
- The Vertical Image Ad
Now we will look at each of these in turn and provide you with all of the important specification information that you need to know to get the best results. We strongly advise that you follow the specifications to the letter to have your ad accepted and to ensure that it will look the best that it can be.
Landscape Image Ad
The first thing you need to know about Landscape Image Ads is that they tend to be wider and as a result will not take up the conventional Instagram post full square. The real advantage of using a Landscape Image Ad is that they stand out when compared to the normal format.
You can use a Landscape Image Ad for wider images such as panoramic images to showcase a number of things going on at once. A lot of travel and outdoor companies use Landscape Image Ads to good effect. They tend to have a bigger impact than conventional images.
Here are the important specifications for a Landscape Image Ad:
- The image ad size should be 1200 X 628 pixels
- The resolution should be a minimum of 600 X 315 pixels
- The correct aspect ratio is 1.9:1
- File formats can either be PNG or JPG
- There is a maximum file size of 30 MB per image
- A 2,200 character limit exists for captions but we recommend you go for around 150 characters
Square Image Ad
Again you will focus on width with a Square Image Ad just as with the landscape ad. A Square Ad doesn’t take up all of the space for a post and you would usually use this type of ad for a portrait image.
Here are the important specifications for the Square Image Ad:
- The size of the Square Image Ad is 1080 X 1080 pixels
- The resolution should be a minimum of 600 X 600 pixels
- The correct aspect ratio is 1:1
Vertical Image Ad
Sometimes called a Portrait Image Ad, the Vertical Image Ad is the most common. This is because it is the format when you take a picture through the Instagram app or with other photographs you take with your smartphone.
Here are the important specifications for the Vertical Image Ad:
- The size of the Vertical Image Ad is 1080 X 1350 pixels
- The resolution should be a minimum of 600 X 750 pixels
- The correct aspect ratio is 4:5
Continue on to Instagram Ads Success Part 3 of 5 (available March 8, 2021)