Instagram Ads 101
Instagram Ads are fast becoming the number one choice for businesses that want to get the word out about their brand and their products and services. There are a number of good reasons for this including the staggering growth of the social platform and its high levels of engagement.
How does an Instagram Ad look?
There are different types of Instagram Ads but the good thing is that they look a lot like regular posts. They will have the word “Sponsored” on them but apart from that they look and feel like a normal post.
With ordinary posts it is not possible to add external links to your website. You can add direct links in Instagram Ads as well as a call to action button to persuade a user to take a specific action. The different types of ad have different call to action buttons available.
How do you create an Instagram Ad?
Facebook now owns Instagram and you can use the Facebook Ad tools when setting up your Instagram Ads. This is good because you can use the advanced tools in Facebook to target your specific audience based on demographics, interests, location and more.
You can satisfy a number of business objectives with Instagram Ads. These objectives are:
If you want to increase the awareness of your brand then you need to select this option. When you do this you will maximize the number of impressions for your ad among the audience that you have specified.
If you want your ad to be seen by the largest number of people in your target audience then go with the “Reach” option.
This is the best objective to choose if your goal is to increase the number of clickthroughs to your website or online store. You achieve this by using persuasive call to action buttons.
If you have an app and want to increase the number of installs then select this objectives option.
Increasing your engagement levels is always a good thing to do on social media so choose this objectives option if you want more comments, likes and shares or you want users to show up for a specific event.
If you want to increase the number of views to your videos then this is the best objectives option. You can use videos to put out brand messages or showcase your products. Do this in an inspiring and creative way and you will get great reach and high levels of engagement.
This is the objectives option to choose if you want to increase the level of conversions on your website.
Identify your Audience
Once you have chosen your desired objective you can now identify your target audience by selecting users based on their age, gender, interests, behaviors, location and more. Once you have create an audience you can save it for use with other ad campaigns.
This is a very important step. With 80% of the users on Instagram following a business you want to make sure that you get this right and that your advertising message will resonate with your target audience.
Choose the right Ad Type
Instagram offers a number of different types of ad and these include:
- Boost or sponsored ad – you can extend the reach of an existing post
- Image Ad – use a single image for promotion
- Video Ad – use a video for promotion
- Stories Ad – base your ad on a story
- Carousel Ad – use multiple images in your ad
The Benefits Of Instagram Ads
Instagram now has over one billion active users and the platform is growing very fast. It was not so long ago that they announced that they had 700 million active users and now it is over a billion. Instagram is a very popular social platform and there is no sign of this changing.
This means there is a great deal of marketing potential with Instagram. It has the highest levels of engagement of all of the major social platforms at around 4.2%. Facebook and Twitter combined can only manage around 0.1% engagement. Here are the major benefits of advertising on Instagram:
Huge User Base that is still growing
Instagram is growing at an alarming rate and now has more than a billion active users. The estimates suggest that this growth will continue in the next few years so it offers you a huge potential audience.
It is connected to Facebook
Facebook owns Instagram so you will find targeting your audience a lot easier using Facebook data and tools. You can set up everything for your Instagram Ads through Facebook including audience identification, budgeting and ad creation.
This is great news if you have used Facebook Ads before. There is no need for you to learn about Instagram advertising from scratch. You can just jump right in and create ads for both social platforms.
Non Intrusive Ads
Instagram Ads will not annoy Instagram users like ads on other social platforms do. They appear seamlessly to the user which helps with the level of engagement. This is a major benefit as your ads are less likely to be skipped.
Higher Engagement Rate
Engagement is everything with social media marketing and Instagram has the highest levels of engagement for any social platform. If you create your ads properly then you will receive comments, likes and shares like never before.
Success through Awareness
With Instagram Ad campaigns, success is measured based upon awareness. You will be able to see your follower counts and growth, the reach that your ads are getting and the level of likes and comments.
Instagram perfect for Mobile Users
These days everyone has a smartphone with a high quality camera included. Smartphone users are usually very interested in social media and Instagram is usually their number one choice. Many users will user their camera phones as an amateur photographer and post their pictures on their Instagram account.
Get the best results with Instagram Ads
Instagram Ads usually provide the best results in terms of cost and return on investment. It is a very effective marketing channel and it is quicker and easier to post compelling ads on Instagram than it is on other social media channels.
If you are not taking advantage of the marketing opportunities provided by Instagram then you need to start right now. You can set up an Instagram account for free and easily convert it to a business account so that you can place ads.
The user base is huge and will only get bigger. With the Facebook integration you can identify your target audience precisely and target them with your advertising messages. There are different types of ads that you can post depending on the needs of your business.
When you know your audience really well you will be able to provide them with exactly what they are looking for using Instagram Ads. The cost per click is cheaper than other platforms so you will get the best bang for your buck.
Continue on to Instagram Ads Success Part 2 of 5 (available March 1, 2021)