Welcome to Part 5 of How to Increase Free Facebook Traffic. We hope you will find this series of posts both useful and informative.
Generate Free Traffic With Your Own Facebook Group
Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to set up your group in the right way and keep your members happy.
Go for a Closed Group
There are three options for your group when you open it which are:
An open group means that anyone can join without applying to become a member. This sounds great but unfortunately open groups are more likely to be targeted by spammers so we do not recommend this.
With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.
A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement.
Setting Up your Group
Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.
You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.
We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.
Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.
Your Pinned Post
A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.
We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!
You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.
Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.
How To Get Free Traffic From Facebook Groups
Facebook Groups are an excellent way for you to generate some free traffic. You just have to know what to do and what not to do. No matter what niche you are in it is likely that there will be a number of Facebook Groups related to it. By participating in these groups you can also grow your own audience.
Identify the right Groups
To find groups that are related to your niche all you have to do is to use the search facility in Facebook. First think about the keywords that best describe your niche. So if you are in the weight loss niche you might come up with:
- Weight loss
- Burn fat
- Diet programs
You can go sub-niche as well if that suits you. Examples of this could be “weight loss for women”, “weight loss for men over 50” and “losing belly fat”. Do your homework here and come up with as many keywords as you can.
Find Active Groups
You do not want to join a group that is “dead” as this will be a waste of your time. So look for active groups that have a lot of members. Sometimes you will need to apply to join a group to see what is really going on.
When the search results come back try and identify 5 to 10 good groups and apply to join them all. The best groups are closed and you want to avoid open groups as these tend to receive a lot of spam. Once you are a member have a good look around the group to see how active it is.
Be sure to read the rules of the group before you spend any time in them. Most groups will allow links to external websites in posts but there are some that won’t.
Provide Value in the beginning
Don’t just dive in with promotional messages when you first join a group. Members are going to think that you are a spammer and you will be kicked out fast. A good post to start with is one introducing yourself. Tell people who you are and what you stand for. You can tell them about your Facebook Page and your website in this post.
It is very likely that a lot of existing group members will respond to your intro post and welcome you to the group. Be sure to thank them for all of their comments. Interaction is really important.
Check for Promo Days
Quite a number of groups on Facebook have “promo days”. These are special days where you can openly promote your business and your offers to other group members. If you have joined several groups then we recommend that you make a note of these promo days in a calendar or spreadsheet so that you can take advantage of them.
Repurpose your existing Content
You need to make posts on other days as well as it will not be appreciated if you are just active on promo days. So you can use content that you have already published on your website that adds value to the group.
Making posts of value will increase your credibility and influence within the group. You want other members to see you as an authority in the niche. They will then check out your Facebook Page and your website to find out more about you.
This is the final post in this 5 part series. If you’ve missed any of the other posts you can find them here: