Welcome to Part 1 of How to Increase Free Facebook Traffic. We hope you will find this series of posts both useful and informative.
Let’s get started!
How To Optimize Your Facebook Page For Free Traffic
You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is because they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.
What is your Goal with Facebook?
Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?
We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.
Pay Attention to your Profile
It is very easy to setup a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description about you and your business here.
Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.
Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.
Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.
Use Tabs on your Facebook Page
You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.
Add Links to your Website
Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here.
You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.
The Importance Of A Good Back Story
You will gain more influence over your audience when you have a good back story. This is your personal story about how you started and how you got to where you are today. Without a good back story your audience will not warm to you as much and you will not get as much free traffic as you could from Facebook.
Use the Zero to Hero approach
Most people start their business from nothing so be sure to add a “zero to hero” element to your back story. You want to give your audience hope that they can do the same thing as you starting from scratch.
We are not suggesting that you are dishonest in any way with your back story. But emphasizing that it was a real struggle for you to start with is something that most of your audience will resonate with.
Nobody launches a business and is successful overnight so tell people about your journey. What sacrifices did you have to make? Maybe you had very little money and had to be really resourceful to get your business idea off the ground?
Let’s use an example here. You are a successful online entrepreneur. It is something that you always dreamed of doing and you have finally made it. Now you can help others to do the same through your Facebook Page.
Many people have a dream of making it online. Think back to what you did to become successful. Did you try many different things before you found the one that was right for you? Many people try different online business models and are not successful so they will relate to this.
Perhaps you spent all of the money that you had on training courses and programs that promised to provide you the secrets of online success. Did any of these help you or were they just a waste of time? Again many people that dream of online success spend a lot of money on courses that do not really help them.
You were once a Nobody
Make it clear in your back story that you were once a “nobody” that had nothing. Through hard work and dedication you were able to turn everything around and become successful. You want your audience to feel that they can do what you did.
Your audience are going to want to ask you questions about how you worked everything out and made a success of your online business. They will want to know if you had to make significant mindset changes to get where you are today for example.
You need to answer all of their questions in the form of Facebook posts and the products and services that you offer. Once people know, like and trust you they will be a lot more willing to check out your offers so make sure that you provide value in your Facebook content.
Be Consistent with your Back Story
You need to ensure that the story you tell on Facebook is the same as the one that you tell on your website and your other social profiles. If people are interested in you then they are definitely going to check you out. If they find inconsistent stories then you will lose their trust.
Continue on to How to Increase Free Facebook Traffic Part 2