Part 7 – Monetizing Your Blog
Monetizing your blog is a very important step towards ultimate success.
Turn your readers into customers by:
Building an email list.
Offer something compelling and free for your blog readers. All they need to do is supply their email address, and they get the free item. It could be a video series, report, ebook, e-course or anything else they may find valuable. Then nurture your list with regular email campaigns, giving your subscribers even more value and promote products from time to time.
Look at selling advertising on your blog with pay-per-click or CPM (Cost per thousand impressions.) Google Adsense is the popular pay-per-click method, and ad networks use the CPM method. It’s also possible to sell advertising on your own, without using a network. You’ll make more money, but there is lot more work involved. Most bloggers, however, prefer not to place any advertising on their blogs, except for their own ads.
Sell affiliate products.
Join an affiliate network and place your affiliate links on your site. This can work well if the links are in conjunction with teaching something. For example, a blog post on how to set up a website could easily include a link to a premium WordPress theme, to a web host, and to an email autoresponder company.
Sell your own products.
This is perhaps the very best way to monetize your blog. When you sell your own products and services, you get to keep all of the profits. You won’t need huge amounts of traffic like you would if you were selling advertising. All you need is a core group of enthusiast fans who know, like and trust you.
“Hang on a sec! This is starting to look like a lot of work. Tell me the benefits of blogging again?”
Blogging allows you to:
- Attract an audience
- Establish authority in your niche
- Build rapport and engagement with your audience
- Create opportunities, both personally and professionally
- Organize your thoughts and learn more about your niche
- Tell your own story the way you want it told
- Meet new people and build your professional network
- Stand apart from the crowd
- Refine your writing skills
- Share your knowledge
- Validate your expertise
- Build your email list
- Make money
Even if you’re feeling intimidated at the prospect of blogging, don’t let that stop you from getting started.
You can always create a throwaway blog. Start by using a free blogging platform. Write a brand new blog post every day for 30 days. Then start over, using the expertise you have gained, with your real blog.
The experience you gain with the free blog will be priceless. Plus, if you keep the throwaway blog anonymous, you are free to make mistakes without worry.
After writing 30 blogposts in 30 days, you’ll be ready to start blogging for real.
Best of luck in your exciting new journey!