Part 3 – Blogging Action Steps
Decide to be committed.
Whether you’re starting a personal or business blog, embrace the commitment. Be prepared to stick with it for at least 2 years. There are no shortcuts. Finding your following takes time.
Not sure of your passion?
Start by writing out 30 different blog post headlines for post you would like to write. Now, find the common theme. Is it aligned with your business goals? Adjust and refine as needed.
Conduct an audit.
Every six months or so, ask yourself these questions:
- Which posts were the most fun to write? How can you write more of these?
- Which posts received the most interaction or feedback? What can you learn from them?
- Are you still enjoying your chosen topic, or do you want, or need, to broaden your scope?
To prevent yourself from procrastinating, tell your readers when you’ll be making your posts. For example, Monday and Thursday morning, or every Wednesday afternoon, etc. Commit to publishing at those times, even if your posts aren’t perfect.
Yes, you can count on it, sooner or later a troll is going to say something harsh. But the majority of people will be kind. Don’t let one or two negative comments keep you from publishing your posts.
Make it personal.
When writing your blog posts, try to connect the subject matter to your personal experiences or perspective. This creates a personal touch that will help you connect with your readers.